About Vyu Pop

A 24/7 try-on
pop-up store.

Vyu Pop is a revolutionary retail concept: a 24/7 try-on pop-up store.

It is designed to increase brand exposure, maximize online conversions, and reduce returns by allowing users to try on any garment in a photo-real format. Vyu Pop operates without the need for physical stock / store leases or staffing, running 24 hours a day / 7 days a week.

Underpinned by the proprietary technology of Vyu Try-On, Vyu Pop generates photo-real images of users wearing different clothing lines, and then directs customers to online e-commerce sites for instant purchase.

Stores will reside in upscale, high-traffic areas in major global fashion cities: New York, LA, London, and Paris.

Vyu Pop provides the opportunity for brands of any size / location to promote their products high traffic, high value markets without the need for expensive bricks and mortar investment, business admin and more.

Vyu Pop offers a unique, stock-free retail experience, operating as a 24/7 try-on pop-up store. The core value proposition is maximizing online conversion for fashion brands by merging the physical experience of a fitting room with the convenience of e-commerce.

Vyu Pop offers the following benefits:


  • Global Availability
    Any brand globally can promote their product/brand in high value locations.


  • 24/7 Virtual Try-On
    Users can virtually try on any garment in a photo-real manner.


  • Proprietary Technology Integration
    Proprietary technology renders photo-real images of users in various clothing items.


  • Stock and Admin Free Promotion / Virtual Fitting
    Units operate free of staffing on a minimal footprint.

  • Instant e-commerce Linkage
    After the virtual try-on, customers are immediately directed to the corresponding online e-commerce site for instant purchase. No brand integration necessary.



Target Markets (Geographic)


Vyu Pop serves the fashion retail market, focusing on brands seeking innovative ways to bridge the gap between physical retail and online shopping. The initial target markets are high-traffic, upscale urban areas.

Target Markets include:

  • New York
  • Los Angeles 
  • London
  • Paris
  • Shanghai


Target Markets (Locations, Strategy)


With a minimal footprint and “always on”, standalone operation, Vyu Pop can operate in any high traffic location.


Vyu Pop will be focused on private, commercial properties in urban areas with focus predominately on areas that offer increased customer dwell time / downtime. Areas such as lobbies, waiting areas offer increased chances for unhurried interaction with the unit.

Commercial properties/areas of interest include:

  • Hotels
  • Malls
  • Airports
  • Leisure / Resort Complexes

Brand Integration (Vision)

Vyu Pop's channel-based brand allows any brand to integrate their clothing range, removing the traditional barriers of entry found in the retail industry. Vyu Pop is designed to address the pitfalls of online and offline, offering an alternative approach to what, where or even how we shop.

Vyu makes the customer the model and the garment the star of the interaction. Vyu Pop blurs the line between promoting a product and selling a product in the real world.


Brand Integration (Physical Structure)

Vyu Pop's channel-based brand integration method will allow any brand to integrate their clothing range into multiple units simultaneously through a simple online content management system.

Vyu Pop will ingest each brand garment using existing imagery created by the brand for their existing ecommerce / marketing platforms. These can be delivered in JPG / PNG format for manual upload or via CMS.

Brand Integration (Commercial Structure)

Vyu Pop offers a tiered, subscription based revenue structure to allow any brand to choose a price point for integration:


  • Geographical Location
    Choice of physical locations to be installed/featured
  • Volume Garment Integration
    Tiered offering based on amount of garments featured. Offering boutique retailers with smaller inventory/marketing budgets equal access.
  • Featured Brand at CTA
    Opportunity for brand to receive exclusive promotion at Call to Action Screen
  • Prominence in Brand Selection Screen
    Levels of brand exposure in brand selection screen


Vyu Pop stores will operate 24/7. The core operational advantages are:


  • Available to any brand
    Vyu Pop offers tiered SaaS pricing to any size brand
  • Low barrier to entry
    No content creation required, using existing imagery to populate system
  • Freed from traditional retail store requirements
    Vyu Pop can operate in non-traditional retail spaces
  • Stock free: Vyu stores require no physical inventory, significantly reducing overhead and logistical complexity.
  • No store leases: The model minimises the commitment associated with traditional long-term retail leases.








About Vyu Pop

Vyu Pop is engineered, owned and operated by INDE LLC.

INDE creates products and experiences that inspire, entertain, inform and educate using Augmented Reality and Computer Vision.

Since 2011 we have developed location-based and mobile products and experiences in over 50 countries for the world’s leading entertainment and education brands.

Companies and institutions such as Disney, Amex, Visa, Coca-Cola, Warner Brothers, 7-Eleven, Smithsonian, the BBC and more have enlisted INDE to build their AR futures.

To learn more about INDE click here.